About Us

Arpit is the visionary founder behind Yuri Diamonds, a brand at the forefront of the lab-grown diamond jewelry revolution. With an MBA in Finance and a comprehensive gemology certification from the prestigious Gemological Institute of America (GIA), Arpit combines deep financial acumen with unmatched expertise in gemstones.

As a second-generation entrepreneur with over 15 years of experience in the gems and jewelry industry, Arpit is continuing a legacy that began half a century ago. Under his leadership, Yuri Diamonds is transforming the way people purchase jewelry, seamlessly blending tradition with cutting-edge technology.
Yuri Diamonds envisions a future where purchasing diamond jewelry is as effortless as ordering any product online. With a keen understanding that consumers are increasingly making high-value purchases through their phones, Yuri Diamonds is committed to pioneering this shift. Through the use of automation and a lean infrastructure, Yuri Diamonds is dedicated to offering customers a unique, convenient, and competitively priced shopping experience—right from the comfort of their homes.